🔓Unlocking Tomorrow's Growth: AI, Alpha & the Evolving Marketing Brain🧠
Weekly briefing for AI-first marketers. News, tactics, and tools that move the whole funnel.
Rohit Maheswaran
June 11, 2025
Hey Full Funnel crew🙋♂️,
Ready for a dive into the future of marketing? This week, we're dissecting the accelerating AI race, with major platforms pushing for full automation. Plus, big news from OpenAI and LinkedIn that'll change your workflow. Get ready to rethink your playbooks!
On the Menu🤗
📖 New Playbooks: Campaign strategies for the Gen AI era.
📈 LinkedIn's Video Push: Why CTV and first-impression ads are changing B2B.
🤖 AI Agents Everywhere: Adobe's latest and Meta's ambitious automation plans.
🧠 ChatGPT Gets Smarter: OpenAI's new meeting recording and cloud integrations.
🎙️ Podcast: How to Stop Bleeding Margin & Measure Real Growth with ft. Charlie de Thibault.
🚨 Tool Spotlight: YouScan’s AI-powered social listening.
📖 New Playbooks for the Gen AI Campaign Era 🔥
With generative AI evolving at breakneck speed, it's time to redefine how we approach marketing campaigns, focusing on AI-driven efficiency and personalization.
Key Elements:
The marketing playbook is being rewritten with the rapid advancement of generative AI.
We're moving from manual campaign creation to AI, generating endless ad variants, personalized copy, and synthetic media at scale.
The new challenge is how effectively you integrate AI into your campaigns.
This means mastering prompt engineering and developing robust AI-driven A/B testing frameworks.
It also means focusing on interpreting AI-generated insights.
Winning campaigns will leverage AI for hyper-personalization across channels.
This allows for dynamic content delivery based on real-time consumer behavior.
It’s about doing more with less, but smarter.
Try this: Use Gen-AI to generate three different versions of your next social media ad campaign and run an A/B test to measure which version drives the highest engagement and conversion rates.
Takeaway: Master prompt engineering, build AI-driven A/B testing frameworks, interpret AI insights to leverage hyper-personalization for dynamic content, do more with less, but smarter.
LinkedIn Doubles Down on Video with CTV & First-Impression Ads 📈
LinkedIn is making a strategic move into the B2B video space, offering new ad formats that promise to capture attention powerfully.
Why it matters:
LinkedIn is making a significant play for B2B video advertising.
They are rolling out Connected TV (CTV) ads and a "First Impression" ad format.
This signals a clear shift towards more immersive and attention-grabbing video content in the professional sphere.
For B2B marketers, this is a golden opportunity to tell richer brand stories and capture executive attention beyond the feed.
CTV ads allow brands to reach professionals in a lean-back, high-attention environment.
First Impression ads ensure your message is seen immediately when a user logs on.
This is about making a memorable impact as content consumption habits evolve.
Try this: Start experimenting with longer-form, thought-leadership video content optimized for CTV, and design punchy, direct messages for First Impression slots.
Takeaway: LinkedIn's new CTV and First Impression video ads offer B2B marketers powerful new avenues for immersive storytelling and capturing executive attention.
The AI Takeover: Adobe's New Agent & Meta's Automation Vision 🤖
AI is rapidly reshaping the marketing landscape, with major players like Adobe and Meta pushing towards fully automated and intelligent systems.
The AI revolution in marketing is here:-
Adobe recently unveiled its new Adobe AI Agent, designed to streamline marketing workflows and enhance customer support.
This agent can automate tasks, analyze data, and personalize interactions, freeing up marketers for strategy and creativity.
Meta has announced its ambitious goal to fully automate advertising with AI by 2026.
This means even more sophisticated targeting, creative optimization, and campaign management, all powered by AI.
For marketers, this is an opportunity to leverage incredibly powerful tools.
The key will be understanding how to prompt, guide, and interpret these AI systems for optimal results.
Unified measurement platforms help to keep causality clear when the shiny stuff hits spend.
Try this: Begin exploring AI-powered tools for content generation, ad creative variations, and audience segmentation to prepare for a more automated future.
Takeaway: Embrace AI tools for content, creative, and segmentation now, as major platforms are rapidly moving towards fully automated, intelligent marketing by 2026.
🧠ChatGPT Gets Smarter: Meeting Recordings & Cloud Integrations
OpenAI is enhancing ChatGPT, making it an even more powerful assistant for marketers by adding meeting transcription and deep cloud storage integrations.
ChatGPT Evolution:
OpenAI is enhancing ChatGPT's capabilities with a new meeting recording feature.
This allows ChatGPT to transcribe and analyze meeting discussions, turning conversations into actionable insights.
ChatGPT is also getting deeper integrations with popular cloud services like Google Drive, Dropbox, and OneDrive.
This means your AI assistant can now access and process information directly from your documents, spreadsheets, and presentations.
For marketers, this translates to effortless content repurposing from recorded calls, automated summarization of research documents, and quicker data analysis.
It’s a huge step towards making AI a seamless part of your daily workflow.
Try this: Leverage ChatGPT's new meeting recording and cloud integrations to automatically transcribe calls, summarize research documents, or repurpose content from presentations.
Takeaway: OpenAI is transforming ChatGPT into an indispensable marketing assistant by enabling meeting transcription and direct integration with cloud storage, streamlining content creation and data analysis workflows.
🎙️ Listen to our latest podcast episode ft. Charlie de Thibault:
Listen to Charlie de Thibault (Founder, Growth Dynamics) as he joins Rohit at Full Funnel to share how to Stop Bleeding Margin & Measure Real Growth. Discover actionable insights to move beyond guesswork.
Check out the full episode below 👇
🧰 Framework of the Week: AI-Powered Creative & Incrementality
Automation – AI Agents & Platform Vision
Experience – B2B Video & AI-Enhanced Engagement
Impact – Smarter Campaigns & Workflow Efficiency
🚨 Tool Spotlight: Mutiny
Transform your website into a dynamic, personalized revenue engine with AI-driven conversion.
What it is: Mutiny is an AI-powered platform that personalizes your website content for individual visitors in real-time, optimizing for conversion.
Why it's hot: It delivers on hyper-personalization and dynamic content, transforming your website into a revenue engine by tailoring experiences to visitor intent and driving higher conversion rates.
Try this: Explore how Mutiny could automatically adapt your website's content based on a visitor's profile or source.
🛠️ Featured AI Toolkit for the week
What it does: Scrapes emails and other lead data from social media platforms and Google Maps using keywords or hashtags. It focuses on collecting publicly available data and offers features like email validation.
Fast payoff: Quickly build targeted lead lists for outreach campaigns without manual effort, potentially boosting sales.
What it does: An all-in-one AI growth engine offering 30+ AI apps for marketing, content creation, and business scaling. This includes tools for writing content, designing visuals and videos, launching AI chatbots and funnels, optimizing e-commerce product pages, and email marketing.
Fast payoff: Consolidate multiple marketing tools into one platform, dramatically accelerating content creation, visual design, and campaign execution.
What it does: Provides AI-powered social listening and media monitoring, tracking brand mentions across social media, news sites, blogs, forums, and more. It offers sentiment analysis, anomaly detection, and topic analysis to give insights into brand reputation and market trends.
Fast payoff: Quickly identify and respond to brand mentions, manage your online reputation, and gain real-time insights into audience sentiment and market movements.
See y’all next week 👋
The future of marketing is about data-driven creativity and ruthlessly accurate measurement. Let's build that future together.
— Full Funnel Team 📨