Beyond the Buzz 🐝: Real-World Growth Levers in a Changing Market
Weekly briefing for AI-first marketers. News, tactics, and tools that move the whole funnel.
Rohit Maheswaran
June 25, 2025
Hey Funnel Friends👋,
Big shifts are happening. Google just dropped a video AI that could redefine your ad strategy, we're diving deep into the power of experimentation, and Reddit is proving to be a goldmine for insights. Plus, there's buzz about Intel's plans that could make us all rethink our roles.
Below is your one-scroll briefing to turn those plot twists into pipeline. Let's dive in.🤿
On the Menu 🎯
🗡️ Google's Veo 3: Your new secret weapon for high-quality video direct advert marketing.
🤯 Reddit Community Intelligence: Turning user posts into marketing gold.
🤖 Intel's AI ambitions and what they mean for marketers.
🧪 Cultivating a Culture of Experimentation: Test, learn, adapt.
🎙️ Podcast: Beyond Last-Click: A CMO's Guide to Full-Funnel ROI with ft. Mike Taylor.
🚨 Tool Spotlight: Surfer AI, a content intelligence tool.
🛠️ Weekly AI tools that will save you hours every week.
The Secret Weapon for High-Quality Video Direct Advert Marketing 🗡️
Google's new Veo 3 generative AI model is a game-changer for video advertising. It creates high-quality, long-form video content from text prompts, images, or even existing video, offering cinematic quality and advanced visual effects. This means brands can now produce compelling video ads with unprecedented speed and scale, without the massive budgets and time traditionally required.
Veo 3 just broke the Internet.
It's now live in LTX Studio.
More motion, more detail, more cinematic control...
— Angry Tom (@AngryTomtweets)
12:10 AM • Jun 19, 2025
Why it matters:
Video dominates attention, and Veo makes high-quality video production accessible to everyone.
It allows for rapid A/B testing of different creative concepts for direct ad campaigns.
It enables the generation of personalized video ads for various audience segments.
Try this: Brainstorm 3-5 unique video ad concepts for your next product launch. Consider how you could use Veo to generate these variations quickly and test them against each other on platforms like Meta or TikTok.
Takeaway: Veo 3 drastically lowers the barrier to entry for high-quality video advertising, allowing for more creative experimentation and ultimately, more profitable campaigns.
Reddit Community Intelligence Turns User Posts into Marketing Gold 💡
Reddit, often overlooked by marketers, is a treasure trove of authentic, unfiltered consumer insights. By leveraging AI-powered tools to analyze discussions within its vast communities, brands can uncover real-time trends, understand consumer sentiment, and identify unmet needs, turning casual user posts into actionable marketing intelligence.
Why it matters:
Reddit offers a direct line to passionate communities, bypassing traditional market research reports.
AI tools can now sift through millions of posts to identify recurring pain points, popular product features, and emerging slang.
These insights can inform highly resonant marketing messages and guide new product features.
Mini-Framework:
Identify relevant subreddits: Find communities where your target audience congregates.
Use AI for sentiment analysis: Tools can gauge the overall mood around keywords or products.
Uncover unmet needs: Look for common complaints or desires expressed by users.
Inform content & product development: Use these insights to create highly resonant marketing messages and even guide new product features.
Takeaway: Don't sleep on Reddit. Its authentic, unvarnished conversations are a goldmine for marketers willing to listen with the help of AI.
Intel Plans to Replace Its Marketing Employees With AI 🤖
Recent reports indicate that Intel plans to replace a significant portion of its marketing workforce with AI, aiming to streamline operations and enhance efficiency. While alarming on the surface, this move underscores the accelerating integration of AI into core business functions and prompts a critical discussion about the evolving role of human marketers.
Why it matters:
This move highlights the accelerating integration of AI into core business functions.
AI excels at repetitive, data-heavy tasks, freeing up human marketers for high-level strategy, creative innovation, and empathetic customer engagement.
It prompts a critical discussion about the evolving role of human marketers in an AI-first world.
Your next move: Focus on developing skills that AI can't easily replicate: strategic thinking, creative storytelling, emotional intelligence, and building genuine relationships. Consider how you can partner with AI to amplify your impact, rather than compete with it.
Takeaway: The AI revolution is here. Marketers must adapt by embracing AI as a co-pilot, focusing on uniquely human skills that drive strategic value.
Cultivating a Culture of Experimentation 🧪
Top tech companies thrive on constant testing, running thousands of experiments annually, proving that more tests lead to more breakthroughs. Unsuccessful experiments are just valuable data points - fail fast and cheaply with short, two-week tests to learn and adapt quickly.
Why it matters:
More tests, more insights: Top tech companies prove that constant experimentation yields breakthroughs.
Fail fast, learn faster: Quick, low-cost tests provide rapid learning without significant risk.
Full-funnel optimization: Small, continuous improvements across all stages of the funnel lead to massive cumulative gains.
Data-driven decisions: Experimentation grounds decisions in evidence, moving beyond opinions.
Try this: Launch a rapid experimentation sprint this quarter. Challenge your team to run 3-5 simple, low-cost tests- like changing email subject lines, CTA colors, testing video vs. text posts, or ABM targeting. Document results in a spreadsheet and hold a casual "share-out" session to discuss findings. Focus on insights, not perfection.
Takeaway: Adopting an experimentation mindset helps your team stay agile. Small tests quickly generate market insights, driving continuous improvement. In fast-paced B2B marketing, teams that experiment, adapt, and evolve gain the competitive edge.
🎙️ Listen to our latest podcast episode ft. Mike Taylor:
Tired of wasted marketing spend? The latest Full Funnel episode with Mike Taylor of AskRally.com, revealing how synthetic research and AI-powered audiences can instantly validate your marketing ideas.
Learn about the "Guinness vs. Temu" analogy – aiming for iconic campaigns vs. endless AI-generated ads – and its brand implications. Plus, discover why most experiments fail and why AI excels as an "evaluator."
This is a must-listen for smarter, faster marketing bets. 👇
🧰 Framework of the Week: The AI-Powered Insight Loop for Brand Growth📈
This framework helps marketers use AI to gain insights, react to market shifts, and grow their brand.
Listen with AI: Monitor social media, forums, reviews, and news for trends and feedback.
Analyze & Synthesize: Process data with AI to find patterns and actionable insights.
Strategize & Ideate: Use AI insights to create content and campaign ideas, then prototype with generative AI.
Execute & Personalize: Implement campaigns with AI-assisted creative and personalized messaging.
Measure & Optimize: Use AI analytics (and platforms like Lifesight ) to track performance and automate optimizations.
Try this: Pick a KPI. Use an AI sentiment tool on customer reviews/social media. Find a theme and brainstorm how to address it with new content/campaign using generative AI.
Takeaway: The AI-Powered Insight Loop makes marketing proactive, ensuring your brand adapts and grows based on real-time data.
🚨 AI Tool Spotlight: Ortto AI 📊
Ortto AI is an all-in-one customer data platform (CDP) and marketing automation tool that leverages AI to help marketers understand their customers better, automate campaigns, and personalize experiences at scale.
What it is: Ortto offers AI filters for audience segmentation, AI decision shapes for contact assessment, and AI enrichment for lead scoring. It also provides AI suggestions for email subject lines and content recommendations for push/SMS.
Why it's hot: It automates complex marketing tasks like defining filter rules or analyzing lead quality, boosting productivity, and personalizing customer journeys.
Try this: Use your CDP's AI to segment an audience (e.g., "people in Europe who opened my last three emails"). Then, use its AI to suggest subject lines for that segment.
🛠️ Featured AI Toolkit for the week
What it does: A platform for creating video content at scale using AI, allowing users to generate professional-looking videos with AI avatars and voiceovers.
Fast payoff: Generate studio-quality videos without expensive shoots or actors, cutting production time and costs dramatically.
What it does: An AI-powered tool that summarizes lengthy articles, videos, and web pages into concise key points, saving users time and helping them quickly grasp essential information.
Fast payoff: Instantly distill long-form content, making research faster and knowledge consumption more efficient.
What it does: An AI meeting assistant that transcribes, summarizes, and extracts key insights and action items from virtual meetings, integrating with popular conferencing tools.
Fast payoff: Eliminate manual note-taking, ensure no action item is missed, and turn lengthy meetings into actionable summaries, boosting team productivity.
Giveaway of the Week 🎁
Smarter Ad Monitoring Agent: Tired of checking ad dashboards after issues arise? Chris Marrano's team replaced static ad dashboards with real-time AI alerts.
This system instantly pings them via Slack for critical issues like CAC spikes or overspending, meaning they react immediately rather than days later. It's about moving at the "speed of data," ensuring faster optimizations and preventing costly delays. Here’s how you can build your own ad alert monitor.
See y’all next week 👋
The future of marketing is about data-driven creativity and ruthlessly accurate measurement. Let's build that future together.
— Full Funnel Team 📨