Rohit Maheswaran

Rohit Maheswaran

Co-founder at Lifesight | Building the next era of marketing intelligence with agentic AI🚀

The New Rules of Marketing: AI, Cookies, and The Death of the Click

The New Rules of Marketing: AI, Cookies, and The Death of the Click

Weekly briefing for AI-first marketers. News, tactics, and tools that move the whole funnel.

Rohit Maheswaran
Rohit Maheswaran
Your Competitors Are Getting Free AI Superpowers. Here’s How to Get Yours.

Your Competitors Are Getting Free AI Superpowers. Here’s How to Get Yours.

Weekly briefing for AI-first marketers. News, tactics, and tools that move the whole funnel.

Rohit Maheswaran
Rohit Maheswaran
TikTok’s AI Crackdown & Performance Marketing's Reality Check

TikTok’s AI Crackdown & Performance Marketing's Reality Check

Weekly briefing for AI-first marketers. News, tactics, and tools that move the whole funnel.

Rohit Maheswaran
Rohit Maheswaran
Marketing’s AI Co-Pilots Are Leveling Up And A New Era of Creative Control 🚀

Marketing’s AI Co-Pilots Are Leveling Up And A New Era of Creative Control 🚀

Weekly briefing for AI-first marketers. News, tactics, and tools that move the whole funnel.

Rohit Maheswaran
Rohit Maheswaran
Love - Hate Emotions for GPT-5 & The New Video AI War

Love - Hate Emotions for GPT-5 & The New Video AI War

Weekly briefing for AI-first marketers. News, tactics, and tools that move the whole funnel.

Rohit Maheswaran
Rohit Maheswaran
The Automation Era: From Video Summaries to Viral Threads

The Automation Era: From Video Summaries to Viral Threads

Weekly briefing for AI-first marketers. News, tactics, and tools that move the whole funnel.

Rohit Maheswaran
Rohit Maheswaran
From Browsers to Searches: Navigating Through the AI Paradigm in Marketing

From Browsers to Searches: Navigating Through the AI Paradigm in Marketing

Weekly briefing for AI-first marketers. News, tactics, and tools that move the whole funnel.

Rohit Maheswaran
Rohit Maheswaran
🗡️ Memory Wars: Winning Attention When Every Message Counts

🗡️ Memory Wars: Winning Attention When Every Message Counts

Weekly briefing for AI-first marketers. News, tactics, and tools that move the whole funnel.

Rohit Maheswaran
Rohit Maheswaran
Agents on the Loose, Budgets on the Brink & Comet in Orbit to Reshape the Future of Marketing🚀

Agents on the Loose, Budgets on the Brink & Comet in Orbit to Reshape the Future of Marketing🚀

Weekly briefing for AI-first marketers. News, tactics, and tools that move the whole funnel.

Rohit Maheswaran
Rohit Maheswaran
Marketing on the Edge: Meta, AI, and the Future Unfolding

Marketing on the Edge: Meta, AI, and the Future Unfolding

Weekly briefing for AI-first marketers. News, tactics, and tools that move the whole funnel.

Rohit Maheswaran
Rohit Maheswaran